Harley-Davidson is returning to Norwich in an exciting move that will see the opening of a new 'mini dealership'.

The showroom in Ber Street, Norwich, next to the BMW motorcycles dealership, will be an extension of the Black Bear Harley-Davidson franchise, which already has a showroom in Newmarket.

The new mini dealership is opening as a result of huge customer demand for a Norwich-based showroom. It will be home to some familiar faces from the previous Harley dealership in Norwich, including Keith Foster as sales executive, Louise Dewar heading up the service, parts, accessories and MotorClothes departments and Steve Cantle looking after your pride and joys as technician.

Black Bear owner and managing director Russ Dacre, said: 'Our customers spoke and we listened. Harley-Davidson has a loyal customer base in Norwich and so this new extension of Black Bear is really exciting news.

'It means we can now better facilitate the needs of our customers in the city, without them having to travel too far – even though I'm sure many enjoy the excuse for a longer ride.'

'We can't wait to open the mini dealership and hope to welcome many familiar and new faces at the launch which will be announced very soon!'

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