A new lap dancing club could be granted a licence to operate in Norwich next week, despite concerns about anti-social behaviour and 'lewd advertising'.

Norwich City Council's planning committee last year approved an application to turn Bar 52, on Prince of Wales Road, into the B52 Lap Dancing Club.

Now, a licencing application has been submitted for the premises under the name Pure Gold Ltd.

It states: 'The premises will provide sexual entertainment in the form of lap dancing and pole dancing.

'These 'exotic dance' performances will involve some nudity and semi-nudity.

The application, which seeks permission to play music and serve refreshments daily from 8pm to 3.45am, will go before the city council on April 19.

Twelve objections from councillors and those living nearby have already been submitted.

One parent, living on St Faith's Lane, said: 'It should be blindingly obvious to the council that the long-suffering residents around Prince of Wales Road, who dutifully pay their council tax, should not have to live next to businesses more suitable for Amsterdam's red light district, than the centre of Norwich.

'As a parent I do not wish to have my children exposed to these kinds of establishments, their lewd advertising, nor to the kids of people that patronise them.'

Another claims the bar will 'only encourage more disrespectful behaviour'.

But Norfolk Police said venues such as the one being proposed 'do not cause' significant levels of crime.

In a letter to the licencing committee it said this was because customers attend for the entertainment rather than alcohol.

'Based on the fact the venue seeks to re-open with the same management in place, it is difficult to evidence that the granting of this licence will cause a significant impact to the crime and disorder,' police said.

The company's website states the Pure Gold Bar & Gentlemen's Club will offer 'premium adult entertainment in Norwich' and will be opening soon.

Pure Gold Ltd has been contacted for comment.

Green Party councillor Ben Price objected to the licence by citing police reports on crime data for the area.