A North Norfolk holiday park led the way with three awards as Norfolk dominated a prestigious event covering six Eastern region counties.

The county won nine of the 15 top prizes - but Kelling Heath Holiday Park snapped up three of its own at the 2010 East of England Tourism Enjoy England Awards for Excellence, which are open to entrants from Norfolk, Suffolk, Cambridgeshire, Essex, Hertfordshire and Bedfordshire.

It won awards for best caravan/holiday village, sustainable tourism and best tourism experience of the year for its star party event.

Businesses in the Broads won four awards at the ceremony, held at the National Trust's Ickworth House, near Bury St Edmunds.

Philip Search, Broad House Hotel, Wroxham, won the outstanding customer care category; Dairy Barns, Hickling, won bed and breakfast/guest accommodation of the year; East View Farm Holiday Cottages, Ashmanhaugh, near Stalham won self-catering holiday of the year; and Wroxham Barns won the Taste of England award.

Titchwell Manor on the North Norfolk coast won best small hotel and Norfolk Cottages at Gissing won the access-for-all prize.

The awards celebrate the best of English tourism. Regional winners go forward to the national awards next spring.

Mark Durrant, park manager at Kelling Heath, said: 'As a holiday park we take great pride in being selected as the best in our region. We work continuously to enhance the offer we provide to our guests and feel that our unique blend of outdoor pursuits, high quality accommodation and environmental awareness all set in this stunning location sets us apart from other destinations and we're extremely proud to win this award.'

Paul Timewell, chairman of Blue Sky Leisure, said that the awards were a ringing endorsement of the company's vision and strategy to make Kelling Heath a unique environment and quality holiday destination.

He said: 'To win three accolades is just reward for the commitment of the directors, management and staff who have all played their part in the continuous development of this truly magnificent destination. We are absolutely delighted to be recognised in this way.'

Lydia Smith, director of Norfolk Tourism, said: 'This is a really wonderful result for Norfolk's tourism industry.

'Our hearty congratulations go to Kelling Heath on its fantastic achievement and all the other winners who are truly first-class ambassadors for the whole county.'