A cookware store is the latest addition to a garden centre, increasing the variety of products on offer.
Notcutts Garden Centre, in Daniels Road, Norwich, is the new home for ProCook which has opened its first East Anglian shop on the site.
ProCook stocks a range of cookware including pots and pans, baking essentials, chef's knives, and other kitchen utensils and accessories.
Richard Greenacre, centre manager at Notcutts Norwich, said: 'We are delighted to welcome ProCook to our garden centre and to bring this specialist brand to local people.
'We look forward to introducing customers to the new ProCook range and to welcoming new cookery enthusiasts who may not have visited us before.'
Notcutts Group, a member of the EDP/EADT Top 100 list of companies by highest turnover in Norfolk and Suffolk, has its headquarters at Woodbridge in Suffolk and reported turnover of £71.3m for the year to February 28.
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