A discount retail store has opened its doors in a seaside town's shopping centre.

The new B&M hosted its grand opening in Market Gates shopping Centre in Great Yarmouth on Saturday.

The branch has taken the place of the former Wilko store which closed last September when the firm fell into administration.

The new B&M store has created 46 new jobs in Great Yarmouth (Image: B&M)Now the 14,867 sqft space has created 46 new jobs for locals after undergoing a full refurbishment program to best suit the brand. 

The store stocks thousands of discounted products from big-name brands including a range of food and drink.

READ MORE: Primark expressed 'strong interest' in Great Yarmouth Market Gates store

On the grand opening, the store manager of the new B&M said: “We’re feeling extremely positive about the creation of more jobs for local people and we hope customers are going to be delighted with their new store.

“It was really exciting to welcome customers through the doors. The feedback so far has been fantastic.”