A city department store has unveiled its first fleet of delivery vehicles as it continues to expand.
Jarrolds' six new delivery vans decked out in the store's branding have been spotted around Norfolk.
This comes as part of the brand's expansion into a bigger warehouse in Bessemer Road, with plans recently approved by Norwich City Council for a click-and-collect hub too.
Chief executive officer of the Jarrold Group, Nick Steven-Jones, said: "As we head into our busiest time of year, our vehicles will be transporting wonderful gifts and produce from our stores, while also providing a seamless logistics service to other businesses in our county.
"It’s a further sign of our commitment to Norwich and Norfolk and that Jarrolds is a brand on the move.
"We are constantly looking for new ways to deliver exceptional service to our loyal customers, whether they choose to shop with us in-person or online, and our aim is for everyone to receive that special Jarrolds experience.
"And that customer service is now something we can offer to other Norfolk businesses too, with Jarrold Logistics providing high-quality logistics services, including delivery, warehousing and fulfilment, from a local, trusted name."
It has been a year since the Jarrold Group acquired RDM Distribution Limited, a logistics company based in Long Stratton.
READ MORE: Jarrolds set for new click-and-collect site as expansion plans get green light
The directors decided to retire last year, and a deal was made that saw RDM’s 20 specialist logistics staff move over to the Jarrolds team to create the Jarrolds Logistics division.
This new delivery service is a first for the Jarrold Group and has enabled the company to take control of its own home deliveries and start offering a logistics service to other Norfolk-based businesses and brands.
Since launching, it has been selected as the home delivery partner for well-known local brands including Ben Burgess, Barsham Brewery, Chet Valley Vineyard, Delta Fire and Urban Jungle.
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