Hundreds of homes are set to be built where the former Marsh building stood, newly submitted plans reveal.
Under proposals put forward by owners of the site, Zive Capital, more than 400 flats which will be rented to young professionals will be constructed on land in Queens Road opposite St Stephens roundabout.
To the south of the site will be a number of family homes, which will also be rented.
Included in the £80 million scheme is space along the ground floor of the flats for independent businesses, along with investment into improving St Stephens underpass and creating a public garden along Queens Road.
The plans do not reveal how tall the new buildings will be.
Adam Zive, chief executive officer at Zive Capital, said: "We're committed to delivering the new homes which Norwich needs.
"We will deliver 440 much-needed new rental homes and an £80m investment in Norwich city centre at this highly sustainable location.
"We're also committed to working with locals to refine our plans for the site - with a series of meetings ongoing with local councillors and residents to discuss our plans.
"We want to make Victoria House and its future residents a part of the local community.
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"We're proposing a world-class sustainable redevelopment while also delivering high-quality homes on this disused brownfield site."
A public consultation is being held around the proposed plans, which finishes on November 29.
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People wanting to attend the consultations can at The Forum on November 20 and 21, from 3pm to 7pm.
A HISTORY OF VICTORIA HOUSE
Victoria House, which was home to insurance firm Marsh, was built in the 1970s.
The building is currently being demolished after the company left the site in early 2022 and moved its staff to new offices at Broadland Business Park.
Prior to Victoria House being built, a railway station stood on the plot.
Victoria Station was on the old Great Eastern Main Line, which ran passengers from 1849 to 1916.
After closing to passengers, the station continued as a goods yard until 1926.
Before its time as a railway station, the site was home to Pablo Fanque's circus.
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