A retail chain's branch in a Suffolk town has celebrated a new look after a refurbishment project. 

New Look Beccles, in Smallgate, was one of 17 branches that was included in a project by the global company to invest in small stores. 

The store celebrated on November 9 with goody bags, 10 hidden gold envelopes with £5 gift cards, cupcakes for customers in store and a Spin to Win wheel.

Jonathan Wynne, business development manager at New Look, said: “Following the successful implementation of an Omnichannel trial within the Manchester region earlier this year, we are now phasing the rollout of a number of key initiatives, starting with the investment in a further 17 stores ahead of the busy Christmas trading period.

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New Look is on Smallgate in BecclesNew Look has received a 'new look' ahead of the winter months (Image: New Look)

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"The investment will include store refurbishments as well as improved product ranging and omnichannel services, with a focus on our smaller markets which provides a crucial role in connecting our customers, teams, product and services at a local level.”

Refurbishments included illuminated department lighting and full relighting throughout the store, fitting room redecoration, shop front redecoration, and ceilings and walls converted from grey to white.