Aldi customers in Norfolk are being asked to nominate their "colleague champions".

The initiative aims to recognise staff members who have gone above and beyond to assist shoppers or provide friendly interactions.

Richard Thornton, communications director at Aldi, said: “At Aldi we know the impact that small gestures can have, especially in today’s fast-paced world.

"This initiative is a heartfelt reminder of the essential role our colleagues play in creating a welcoming and supportive environment for our customers.

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“We believe that every act of kindness deserves to be recognised and celebrated, which is why we are calling on the nation to help us give back to our amazing colleagues.”

Colleagues who receive the highest number of nominations will be rewarded with a spa break for two.

Shoppers can submit their nominations, which must include the colleague's name, store location, and a short description of why they deserve to win, to colleaguechampions@citypress.co.uk by December 11.

This comes after Aldi's second pay increase this year, taking their investment in pay to £79m.