Plans for a £1.7m transformation of a road in a Norfolk town, to speed buses up by 25 seconds, have been unveiled.

Norfolk County Council wants to make changes to Grimston Road, on the edge of King's Lynn, on the approach to Knights Hill Roundabout.

Council officials say that will stop buses getting stuck in jams at a pinch-point, making services more punctual and reliable.

Plans for a shake up of Grimston Road, on the approach to the Knights Hill Roundabout, on the edge of King's Lynn, have been put forwardPlans for a shake up of Grimston Road, on the approach to the Knights Hill Roundabout, on the edge of King's Lynn, have been put forward (Image: Google Street View) The plans would see the installation of a new bus lane, new bus stops and a footpath, while the speed limit would be reduced to 40mph.

Proposals for Grimston Road in King's LynnProposals for Grimston Road in King's Lynn (Image: Norfolk County Council) The council says land from the nearby verge will be used to construct the new bus lane and pathways, so the road would not be made any narrower.

But the plans would mean right turns out of Knights Hill Hotel and Spa, Rising Lodge farm shop and Lodge Lane would be banned.

READ MORE: Concerns spark Norwich Cromer Road bus lane rule changes

The council says that ban would improve safety and reduce delays.

Officials say a survey of traffic movements has been carried out to determine the impact of the proposed design.

They say their studies show bus journeys times during peak times could be up to 25 seconds faster thanks to the creation of the new, dedicated bus lane.

READ MORE: Norwich roads to close for bus improvement works

Graham Plant, Norfolk County Council cabinet member for highways, transport and infrastructureGraham Plant, Norfolk County Council cabinet member for highways, transport and infrastructure (Image: Norfolk County Council) Graham Plant, Norfolk County Council cabinet member for highways, infrastructure and transport, said the money would come from the £50m awarded to County Hall for its Bus Service Improvement Plan.

He said: "I'm already so proud of what Norfolk has achieved since we secured the money to deliver our improvement plan, including improved journey times for passengers, enhanced services and reduced fares.

"I’m keen for the people of King’s Lynn to have their say on these new proposals."

Consultation over the proposals has begun at www.norfolk.gov.uk/grimstonroad and will run until Monday, November 25.

If approved, work on the scheme would begin in May next year.