Toys R Us opens concession at WHSmith in Norwich city centre

The WHSmith on Gentleman's Walk in the city centre has opened a Toys R Us concession upstairs. 

To celebrate, customers can currently save £5 when they spend £40 or more on all toys and games. 

The store first flung open its doors to excited children on Saturday, with the first 50 kids receiving a free goodie bag worth more than £15.

The concession has opened upstairs in WHSmith (Image: Submitted) Mascot Geoffrey the Giraffe joined the shop team for an official ribbon-cutting ceremony and then met customers as they browsed the toys and games on offer. 

The WHSmith branch will undergo some work to its exterior after Norwich City Council approved plans last month to update the signs to include the Toys R Us branding.

Toys R Us disappeared from the UK high street after February 2018 when the company went bust.

The shop exterior will soon have new signs (Image: Newsquest) It announced plans for a relaunch in October 2022, before striking an exclusive deal with WHSmith for concessions in their stores across the UK.

Norwich wasn't initially one of the cities set for the return of the toy brand, but Ian Sanders, Group Commercial Development Director at the high street stalwart, revealed the plans for the site last month. 

He said: "WHSmith is known for being the hub of the high street by providing customers with a range of great products and services.

Plans show how the shopfront will look once work is complete (Image: Greens the Signmakers) "Partnering with Toys R Us gives us a leading toys and games range in our stores and means customers have even more reasons to shop with us.

"We look forward to welcoming many more customers into our store."

The WHSmith in Gentleman's Walk is open from 8.30am to 5.30pm from Monday to Saturday, and between 10.30am and 4.30pm on Sundays.