A Norfolk-based clothing company is set to host another 'HYROX-style' fitness race on the back of the success of its inaugural event earlier this year.
Blakely Clothing, an international athleisure fashion brand established and based in Norfolk, is hosting its second APEX Games on two days at the Norfolk Showground on February 1 and 2 next year.
More than 2,500 people attended this year's event, including 204 athletes from nine competing gyms.
The event brings together fitness enthusiasts from gyms across the region to compete in a team fitness race.
Blakely - Norwich City's shirt sponsor for the 2024/25 season - says the event is similar to popular HYROX fitness races which take place across the world and involve repeated running and functional workout stations.
READ MORE: Meet the CEO behind the Norfolk fashion brand sponsoring City's new shirt
The APEX Games will feature three stations: strength, a chance to showcase heavy-lifting skills; endurance, a test of physical stamina; and summit, where functional fitness will be pushed to the limit.
Participants, organised into teams of four from their gyms, will go head-to-head, pushing their limits and displaying their abilities.
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