The owner of a tyre business devastated by a major fire says he has lost everything in the blaze, including his late father's vintage car.
Flames tore through Discount Tyres at Saddlebow, near King's Lynn, in the early hours of Friday.
Fire crews from across west Norfolk were brought in to tackle the blaze.
Firefighters were still on the scene at lunchtime, while High Road near to King's Lynn Power Station around the site was closed because of smoke and fumes.
Proprietor Trevor Oakes, who lives next to the business, was woken by the fire at around 4am.
"I was in bed and I could hear this popping and cracking going on," he said.
"I looked out of the window and the flames were coming through the roof, everything was on fire."
Mr Oakes said around 500 tyres were alight, while a vintage Austin car which belonged to his late father was also destroyed.
"I've been here for 38 years," he added. "I've got nothing left, I've just lost everything."
The first firefighters from King's Lynn were on the scene within 10 minutes.
They were quickly followed by appliances from Fakenham, Terrington, Massingham, Heacham and Downham Market.
Crews used hose reel jets and a turntable ladder to battle the fire, with the stop message being received at 7am.
"The fire brigade were great, they brought it under control, they had all the fire engines here," said Mr Oakes.
Crews are expected to remain on scene for some time. The site was still heavily smoke-logged as firefighters monitored the situation.
Discount tyres said on Facebook it would be closed for the foreseeable future because of the blaze, the cause of which and cost of the damage is currently unknown.
Three generations of Oakes family have run the business, which was first set up in 1989.
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