A new bus line is to finally make it easier for locals to reach a coastal town's most popular shopping destination.

Konectbus has announced the launch of Service 214 in Great Yarmouth which will see Gapton Hall Retail Park finally served by public transport.

The highly requested route will stop at Market Gates, Matalan, Pasteur Road, Gapton Hall Retail Park and then Tesco and will run every 30 minutes every Saturday.

READ MORE: New Konectbus coastal service from Norwich to Hemsby

Gapton Hall Retail Park has been branded as "inaccessible", with locals without a car being forced to face a 30-minute walk from the town centre to get there.

A spokesman for Konectbus said: "At Konectbus, we are always looking for ways to improve and expand our network to meet the needs of the communities we serve.

"The launch of Service 214 is a direct response to demand in the area and we are proud to offer a service that supports both local residents and businesses by making essential destinations more accessible."

The new will be in place from November 30.