New for 2024, a Christmas market packed with local goodies has launched in a Norwich department store.

It is located on floor two of Jarrolds and it is next to the Christmas shop, which offers an array of decorations.

Both will be open throughout November and December and the market is stocked with wares from local makers and producers. 

READ MORE: Norwich restaurant awarded two AA Rosettes for culinary excellence

Holly Parish, business development manager, at Jarrolds' Christmas marketHolly Parish, business development manager, at Jarrolds' Christmas market (Image: Denise Bradley)This includes jewellery, candles and art prints, alongside Jellycat toys and Jarrolds' own brand products.

It is an extension of Jarrolds' Store Folk initiative, which provides a platform for small businesses to sell their items in-store and online. 

READ MORE: Huge Christmas bow tied around Jarrolds in Norwich

Jarrolds department store has been decorated with a huge bowJarrolds department store has been decorated with a huge bow (Image: Denise Bradley)

In the coming weeks, customers will also be able to get mulled wine, hot chocolate and other treats to enjoy while they shop.

Luke Osborne, head of retail experience, said: "We wanted to go big for Christmas this year and we also have a big bow across the front of the building. 

"The products in the market will rotate so it will be different for customers each time they visit."