An outdoor clothing store in Lowestoft is set to close as it undergoes a rebrand. 

Millets in London Road will close in January next year ahead of the project.

The shop will be converted into a GO Outdoors Express, a new store that will boast the same full range of outdoor goods that guests have come to expect from Millets.

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Outdoor enthusiasts will be able to use their GO membership card for savings in the rebranded store once it reopens.

The Lowestoft location will join Ipswich as the second GO Outdoors outlet in Suffolk and is set to join 80 other branches across the country.

CEO of JD Outdoors, Lee Bagnall, said: ”With the best outdoor brands we are confident this conversion will offer a rewarding shopping experience for outdoor enthusiasts in Lowestoft. 

"The new GO Express store will also allow Lowestoft shoppers to benefit from our GO Outdoors loyalty programme, which provides lower prices available for members.

“While this may come as a surprise to some of our loyal Millets' customers in Lowestoft we are committed to continuing to provide the level of service and quality that our customers expect in the GO Express stores.”