A department store has wrapped itself up in a huge Christmas bow as a gift to city folk.

Jarrolds in London Street has got into the Christmas spirit early by wrapping itself up tight in a big bow as a present for passersby.

Have you seen Jarrolds' fresh new festive look? (Image: Newsquest) The bright red ribbon covers the entire five-floor store with a huge festive bow neatly tied in its middle.

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The store's new window displays feature large candy canes planted among a sea of Christmas toys, nibbles and wines bound to make even the biggest Grinch feel festive.

The store's Christmas window displays are now in full swing (Image: Newsquest) The extravagant bow is the latest addition to the store's seasonal efforts which are also set to include a new Christmas market on floor two, launching on October 30.

It will be open throughout November and December and will boast handmade accessories as well as homemade tasty treats.