Jarrolds is hiding more than £1,000 worth of toys as it launches a pirate-themed treasure hunt.

With the start of the October half-term holidays, the city department store is giving visitors a chance to find and win Blackbeard's Bounty - a secret stash of toys including Lego, Jellycats and more.

The event will begin at 10.30am on Monday, October 27 on the second floor of the London Street store.

READ MORE: Jarrolds wraps itself up as a festive gift to city folk

To win the pirate treasure, young swashbucklers will have to guess the four-digit code that stands in their way.

The toys in Captain Blackbeard's BountyThe toys in Captain Blackbeard's Bounty (Image: Jarrolds) Stephanie Crowe, head of brand marketing said: "‘We can’t wait to see who will unlock the treasure first.

READ MORE: Opening date announced for city's newest brunch spot in Royal Arcade

"This locked box promotion is an exciting opportunity for our customers to engage with us in a fun and interactive way.

"It’s not just about winning; it’s about discovering something new and exciting at Jarrolds."

To have a chance at unlocking the bounty customers will need to be part of the store's loyalty club, with new members receiving a "gold coin" for a chance to crack the code.