Rambling Wild in Norwich's Unthank Road announces closure

Rambling Wild in Unthank Road will be leaving the city street on October 20 as owner Mary Brooks announces plans to move the business fully online. 

A lifestyle change has prompted the shake-up, with Mary now a mother of three and the online site growing.

Mary Brooks owns the store and will continue the business online (Image: Emily Goodwin) As part of the closure, every item in the store will be marked down by 50pc, with the discount automatically applied at the checkout.

She said: "We are going to try to get rid of as much of our stock as possible.

"This is so we can start afresh with the online business, with the new stock mostly homeware and lifestyle products. 

"I want to scale it back and focus on selling items that we love.

"Lots of our stock can't be found elsewhere in Norwich and our online shop is already quite busy, so we can hit the ground running."

The shop was put on the market earlier in the summer (Image: Emily Goodwin) The shop will be in full swing of the sale from Thursday, October 17 to the following Sunday, when it will then leave Unthank Road for good.

READ MORE: Hit city business announces huge shake-up

There will be a pause on floristry workshops for the rest of the year while Mary finds her feet with the new way of working.

Rambling Wild first opened in Unthank Road at the end of 2021 and started its life selling flowers, homewares and accessories.

Everything in the Unthank Road shop will be discounted by 50pc in the final week open (Image: Emily Goodwin) It then morphed over the following years into a lifestyle shop, selling a range of homewares, gifts and baby toys and clothes.

The shop was first advertised with Arnold Keys in July.

Mary has hinted that a new business is already lined up to move into the former shop, but it has not yet been revealed what it may be.