A company has unveiled a rebrand to celebrate its 20th anniversary.

Norwich-based Mattressman is marking its 20th year in business with a new logo, in-store look, and core messaging.

The company has also launched new products from brands including Tempur, Willis & Gambier, Little Seeds, and Vispring.

Managing director Andrew Kerry said: “The significant market research we undertook told us that customer perception of us and our look didn’t match the quality of our product range, the excellent value and ultimately our company values anymore and we felt that coming up to our big anniversary we wanted to change that.

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"This new look is the final piece of the puzzle for us to showcase our extensive product range, in-store experience, free delivery, committed staff and our amazing customer service.

"There’s no doubt that we will be the market leaders across the nation for the next 20 years.”

The company, which started in North Walsham in 2004, has nine stores across the east of England and employs more than 100 people.