A university dean has released a video taking part in the latest viral TikTok trend.

The associate dean of admissions for the University of East Anglia has taken a younger approach to a tour around the uni.

Reading a tour script "the Gen Z interns totally did not write" the dean offers a guide for the new students arriving in Norwich.

Hitting off spots such as the university coffee shop, bar and square he offers a new take on the traditional tour with his "hot takes".

READ MORE: TikTok star Zoe Bread films video exploring Norwich

The video shows students the best place to "drop your rizz or grab a snakey B" and adds to "embrace your main character energy" in the "very demure, very cutesy" square. 

The video has been hit on social media racking up 182,000 views and more than 5,000 likes on Instagram in an aim to drum up more visitors for an upcoming open day.

It comes as UEA has been handed a fresh blow after receiving its lowest ranking in a major league table in almost 20 years - dropping to 33 in the Times Good University Guide.