Jarrolds in the heart of Norwich has been named the UK's best independent department store.

The business won the category at the Drapers Independents Awards 2024 in London.

The judges praised Jarrolds as "a true cornerstone of the city that is innovating and doing something different”.

The awards celebrate independent fashion retailers excelling in areas such as sustainability, innovation and exceptional customer service. 

READ MORE: Jarrolds Food Hall in Norwich celebrates 20 years 

John Adams, retail managing director at the Jarrold Group, said: "This award is a testament to how we have continued to stand out in a competitive environment.

Jarrolds department store in NorwichJarrolds department store in Norwich (Image: Jarrolds)

"We are proud of our ability to deliver an unrivalled experience while remaining a beloved destination for our community of shoppers in Norfolk and beyond.

"As we look to the future, we are excited to unveil more developments – the upcoming expansion of our spa retreat is the beginning."

Mr Adams has also credited the team behind Jarrolds’ success.

He added: "Our achievements are made possible by the passion, creativity and hard work of colleagues across the store."