Plans for a campsite have been turned down for the second time after a slew of objections - including the risk extra traffic might pose to frogs.
West Norfolk Council has refused planning permission for the development, which would have included up to 46 cabins and a shop off the B1454 at Frogs Hall at Barmer, between Docking and Fakenham.
Similar proposals were turned down last year after villagers objected.
They said there were already three campsites in the area and local roads and facilities could not cope with the extra demand.
This time, a neighbouring farmer whose name has been redacted by the council's planning portal said: "During certain times of the year our family has tried its best to use the Stanhoe road as means of entry and exit to avoid the thousands of frogs and toads that cross the Barwick Road to get to our pond and woodland.
"Frogs and toads also migrate back to their ancestral breeding ponds each year, following the same route and crossing roads regardless of obstacles.
"This has been an occurrence for as long as I can remember and this is actually where 'Frogs Hall' gets its name."
They added that increased traffic in the area "would put these animals and others that reside within the area" at risk.
It comes after villagers in nearby Docking set up a Toadwatch scheme to protect amphibians.
Another objector posted: "The farmland surrounding the site in question is home to various species of wildlife that could be adversely affected by the proposed development."
And another said: "This stretch of the Fakenham Road would look and feel more like a mini coastal resort than rural north Norfolk."
Concerns were also expressed at the volume of farm traffic which used roads around the site.
A planning statement with the re-submitted plans said there was "an economic benefit and need" for the scheme, which would "enhance the visitor economy" while the site could be safely accessed.
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