A new care home branch is set to create up to 50 jobs in a north Norfolk market town.

The company, which offers support to elderly people living at home, has opened a new office in Penfold Street in Aylsham.

The firm already offers services in Diss, Lowestoft, Gorleston and Beccles.

Karen Smith, branch manager, said: “We are excited to be filling a gap in the market for quality home care and will be covering wider areas of north Norfolk, including Sheringham and Cromer, as well as Aylsham.

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“We would love people to drop in to discuss their care needs or find out about job opportunities.

"As the branch expands we will be generating as many as 50 well-paid jobs.”

The elderly home care company plans to continue to expand throughout Norfolk and eventually across the entire UK.

Georgina Johnston, CEO of Kinglsey Home Care, added: "I am confident that with our flexible services, offering personal care, domestic services or simply companionship in your own home, Kingsley Home Care will go from strength to strength with our team of lovely carers behind us.”