A new baby clothes and gift shop is launching in Attleborough high street, nearly a decade in the making.

Jes and Paul Anderson started We Three Bears eight and a half years ago as they looked for a new adventure after having children of their own.

Jes, 35, began embroidering and personalising clothing for their young ones when she realised the opportunity.

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JesJes Anderson outside the shop before the redecoration (Image: We Three Bears) Armed with just a £2,000 credit card they bought the kit and began selling online while they lived in Kent.

Over the past eight years, the business has grown and grown and partner Paul, 38, who has 17 years of retail experience, came fully on board.

After moving to Attleborough nearly two years ago the pair have now revealed it will be opening its first bricks-and-mortar store in the high street.

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Some of the customised baby clothesSome of the customised baby clothes (Image: We Three Bears)

The shop sells a range of baby clothes and gifts that can embroidered and customised in-store, with both while you wait for orders and delivery options.

Taking over the former Boutique at No10 which closed earlier this month, the pair have been tirelessly working on redecorating and refitting the shop, with its customisation workshop also being moved into the upstairs unit.

The shop has set an opening date of August 31, with a launch party complete with a free face painter, drinks and sweet treats.