A self-confessed "sun worshipper" is opening a tanning studio in Downham Market.
Sarah Watson lives in March with her two sons and is launching Darkened Tanning Studio in the town's High Street in the coming weeks.
The 43-year-old started using sunbeds when she got a new job and struggled to find time to sit in the sun.
"It's the same for a lot of people," Ms Watson said. "Everyone works so hard and we never really have time to enjoy the sunshine so I thought, why not open a tanning shop?"
She was drawn to Downham Market because it is "a beautiful place" and her market research did not uncover any tanning shops dedicated to sunbeds within a six-mile radius.
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Her clients will be able to use a range of creams while visiting and there will be deals on the minutes purchased.
Ms Watson hopes to one day build a franchise of tanning shops nationwide.
"I hope the next shop I open will be in Milton Keynes where all my family live," she said.
"But if the shop in Downham Market is a success I would be open to expanding in this area, too."
The shop will open on September 7 and more updates can be found on the Darkened Tanning Studio Facebook page.
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