Plans to build a doggy daycare facility in a seaside town in Norfolk have been refused by a council after a series of objections from neighbours.

The applicant, Karley Richards, hoped to move her business Dog Dayzzz from its existing premises at 157 Bells Road to new premises within part of the Herringport Furniture building on Riverside Road, Gorleston.

This part of the premises is currently being used for storage and as a furniture showroom. The application has been submitted to change the use of site.


Karley Richards had applied to move her business into the old Herringport Furniture building on Riverside Road, GorlestonKarley Richards had applied to move her business into the old Herringport Furniture building on Riverside Road, Gorleston (Image: Bruno Brown)

Great Yarmouth Borough Council stated that the use change would have a "detrimental" impact on neighbouring businesses and residents.

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They said the new dog facility would "generate a harmful level of noise" and that the applicant had not included a noise impact assessment to justify the risks.

The site is based on a narrow road that runs parallel to the River Yare, close to the old Ocean Rooms club.

It was judged that the development would have an "unacceptable impact on highway safety" and would be a "risk" to pedestrians, cyclists, motorists and clients who would be attending Dog Dayzzz.

Dog Dayzzz is currently based at 157 Bells Road in GorlestonDog Dayzzz is currently based at 157 Bells Road in Gorleston (Image: Google)