A major new conference will highlight the importance of Norfolk's "natural capital" - and explore the future direction of environmental land management in the county.
The inaugural Norfolk Landscapes Conference and Exhibition will take place on October 2 at the Norfolk Events Centre on the Norfolk Showground.
It is set against a complex backdrop of climate challenges and the ongoing phase-out of EU-era subsidies - a transition which has left farmers looking for alternative ways to make their businesses sustainable using new government-funded environmental incentives and private funding schemes.
The conference aims to bring together more than 300 landowners, farmers, researchers, industry leaders, policy makers and "anyone passionate about protecting Norfolk's environment and wildlife".
It promises a programme of "engaging seminars and thought-provoking talks", and will host about 75 organisations involved in environmental preservation and farming advice.
Discussion themes include the "economics of environmental change", ranging from cost-effective conservation to emerging private funding streams such as carbon credits and biodiversity net gain (BNG).
The free event has been organised by the Norfolk Farming and Wildlife Advisory Group (FWAG) alongside partner organisations including the Royal Norfolk Agricultural Association, Albanwise Environment, Norfolk Wildlife Trust, Norfolk Rivers Trust, Norfolk County Council, Sentry, and Holkham Estate.
Jordan Sharman, commercial manager for Norfolk FWAG, said: "This event will help farmers build up their networks and it is also an opportunity to educate those who are moving into the natural capital market to understand how they can commercialise these assets.
"Environmental land management is such a broad topic and we are talking about everything from flood management, planting woodlands, conservation and coastal management to river restorations, agroforestry and removing the barriers to nature markets.
"There are so many aspects but we are trying to make it specific to Norfolk."
The full line-up of speakers and panellists will be confirmed in the coming weeks.
For more information and to register for free tickets, see https://NLCE24.eventbrite.co.uk.
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