A shop selling clothing and accessories for women and children has announced it will close due to rising running costs and a lack of trade. 

The owners of the Boutique at No10 in Attleborough say the shop's last day will be August 16, with business to remain as usual until then. 

Mother and daughter team Sarah and Sophie Horan will consolidate their business into their other shop - The Boutique at No83 - in Swaffham while expanding their online presence.  

Sarah and Sophie Horan will consolidate the business into their Swaffham shopSarah and Sophie Horan will consolidate the business into their Swaffham shop (Image: The Boutique at No83) Sarah said the decision to close the shop, which has been trading on Church Street for 12 years, had come after rising running costs and lack of trade meant the business was no longer sustainable. 

In contrast, the pair say that in regards to their Swaffham shop, which opened in March this year, business has been good.

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"It's going really well," said Mrs Horan. "The location is right in the centre of town in the Market Place and it's still shiny and new.

"Unfortunately in Attleborough, the footfall has just disappeared.

Owner Sarah Horan has had the shop in Attleborough for 12 yearsOwner Sarah Horan has had the shop in Attleborough for 12 years (Image: The Boutique at No10) "Losing the Post Office and main banks hasn't helped and combined with people's changes in shopping habits since Covid means more people are shopping online. 

"Lots of small businesses that struggled to stay afloat during the pandemic are also now having to pay back their bounce-back loans."

Attleborough lost both its town centre post offices and last bank branch in 2022, leaving just one building society branch and a post office on the outskirts of town.

The boutique owners have also adapted to the times and do a lot of business through Facebook and TikTok. 

Now that they will be working together in the Swaffham shop, they say they will have more time to dedicate to their website.

Sarah added: "I just want to say thank you to our customers for supporting us over the years.

"You form relationships with customers who then become friends and we'll miss them."