A meadow has clinched an inaugral award for blossoming into a wildlife haven.

The abundant wildflower meadow near the North Norfolk coast has received a prestigious award.

The meadow, known as Meadow Close, off Hall Road, has been granted a ‘biodiversity recognition plaque’.

It was revealed the plaque was the first award ever offered by Cromer Green Spaces (CGS), an organisation committed to improving Cromer's wildlife.

The award is the first of its kind The award is the first of its kind (Image: Brenda Stibbons)

The recipient of the award is the Flagship Group, a housing provider responsible for transforming Meadow Close.

Mr Mark Allbrook, the chairman of CGS, said: “We felt Flagship merited the first award because it’s such a visible site.

"It’s just near the Meadow and children’s playground and Flagship made a public display of what they were doing with signage.

 “We want to make room for nature in our seaside town.

"Allowing grass and wildflowers to grow over the summer months attracts insects, which in turn brings birds and other wildlife, and all of a sudden you have a town that’s very wildlife friendly.”

He also talked about the types of wildflowers thriving in these spaces, including poppies and hare's ear.

One of the ‘Bees at work’ signs to be found across the region on Flagship’s wildflower meadows One of the ‘Bees at work’ signs to be found across the region on Flagship’s wildflower meadows (Image: Flagship Group)

Daniel Salliss, Flagship’s biodiversity and land manager, added: "We’re honoured to receive this recognition and proud to contribute to Cromer's natural beauty.

"There are a lot of benefits to letting grass and wildflowers grow rather than having it closely mown.

"These spaces provide a habit for insects like bees and butterflies and provide cover for small animals."

Meadow Close is part of a larger project where hundreds of Flagship-owned spaces across East England are being transformed into wildflower meadows over the next six years.