A celebrity chef visited the north Norfolk coast this week and prepared a dish on the beach.
Phil Vickery was filmed at Davies Fish Shop in Cromer, which recently celebrated its 50th anniversary, at the start of Wednesday's episode of ITV's This Morning.
He purchased some Cromer crab and met owner John Davies, who runs the business with his wife Claire.
Later in the episode, Vickery headed to Bacton Beach to prepare a crab and beetroot cocktail, which he served with a warm potato salad.
READ MORE: Three Norfolk restaurants named in Britain's top 100 in prestigious guide
This Morning presenters Dermot O'Leary and Alison Hammond had the dish made up in the studio for them and described it as "delicious".
O'Leary also spoke about his love for Norfolk and said it was one of his "favourite parts of the world".
He headed to Cromer in November 2023 to film Saving Lives at Sea on BBC Two, which aired in March to celebrate the 200th anniversary of the RNLI.
Watch This Morning and find the full recipe at itv.com
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