It was while on holiday painting a watercolour of herbs that a north Norfolk woman first thought she could open her own shop.
Six weeks later, Emma Verity had found a premises, on Brook Street in Cromer, and in late December she opened SilverTree Botanic.
The shop sells herbal medicine, CBD oils and dietary supplements, as well as teas, art, jewellery and clothing.
On Tuesday, July 9, it was raining in the town, and not many people were about - but Ms Verity was feeling positive about the role of her shop.
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"It's great to have a resource like this in a small town, but you've got to get people in to see it, that's the main challenge," she said.
While the shop has built up "quite a few regulars" over the last six months, its location, around the corner from the Albion pub, means it does not pick up passing trade.
"I'm just a little bit off the beaten track, but it's been going okay," Ms Verity said.
"People are enjoying the events such as the reflexology, workshops and the meditation in spite of the rain.
"I have had some great feedback about how pretty and relaxing the space is," she added.
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As well as the shop and a small seated area to enjoy the teas, there is a large room at the back which is used for group activities and workshops, and offered for hire by the hour.
A self-taught artist, she first had the idea for the shop while painting a watercolour of herbs.
"It got me thinking, it would be wonderful to have a place to put up my paintings and to sell them."
That initial idea quickly evolved and Ms Verity decided to open a shop where she could not only display her paintings - but also sell wellbeing products.
"After all the difficulties of the last few years, I thought it would be a hopeful thing to do, to support people with their wellbeing," she said.
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