The opening date of a new baby goods shop opening its first Norfolk branch has been announced.

My Baby, a "one stop" shop for all kiddy essentials, confirmed it was looking to move into Bowthorpe Shopping Centre last month.

The family-run business will move into the former Boots shop to open its largest site yet.

Mybaby also has stores in Cambridgeshire and PeterboroughMy Baby also has stores in Cambridgeshire and Peterborough (Image: Mybaby)

My Baby is known for selling essentials such as prams, strollers, car seats, cribs, changing equipment and clothing.

In a recent social media post the business confirmed it would be opening its doors on Saturday, July 27.

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Owner Natalie Harper, who operates the business with her husband, said: "We are really excited to be opening in Norwich. 

Mybaby will be replacing the former Boots store in Bowthorpe Shopping CentreMy Baby will be replacing the former Boots store in Bowthorpe Shopping Centre (Image: Brown and Co)

"We feel we have been really successful this far as many parents want the chance to see and try the goods beforehand rather than purchasing online."

There will also be free goodie bags being given away on opening day.

The company already has two stores in Cambridge and Peterborough, selling brands including Bebecar, Snuz and Oyster.