The family behind a fruit and vegetable stall has announced it has ceased trading at one of its most longstanding markets.

CC Wells has been selling its fresh produce at Dereham's Tuesday market for decades.

But it was revealed this week that the team has said farewell to the pitch.

It will continue to sell from its Greens Road warehouseIt will continue to sell from its Greens Road warehouse (Image: Ian Burt)

In an emotional statement shared on social media, a CC Wells spokesman said that "due to personal medical reasons" they could no longer continue running with so many commitments.

They claimed the Tuesday market at Dereham was the quietest and therefore the most practical to drop.

"Sadly all good things eventually come to an end," the statement said.

"Please believe that this has been an extremely tough decision to make.

"We want to thank everyone who has been a regular visitor to our stall in Dereham and can only apologise for any inconvenience caused."

The statement clarified the Greens Road warehouse will remain open as usual between 9am and 4pm from Monday to Friday and between 8am and midday on Saturday.

READ MORE: HSBC in Market Place in Dereham to close for a month

A spokeswoman for Dereham Town Council said: "CC Wells has been a prominent fixture on Dereham Market for many decades. 

"The stall will be greatly missed on a Tuesday as people prefer market fruit and veg due to its freshness and shelf life. 

"We will be looking to find a replacement for the Tuesday market but would like to reassure everyone that the Friday market continues to have a fresh fruit and veg stall."  

Councillor Linda Monument, mayor of Dereham, added: “I am very sorry to hear that CC Wells is leaving.

"They have been stalwarts of Dereham Market for a very long time. 

"We will be looking to fill their space but are sorry to see them go.”