Firm reveals most popular ice cream at Royal Norfolk Show

And for Great Yarmouth firm Lamarti's Ice, business has been booming as people have flocked to its fleet of 11 ice cream vans.

"People were rushing straight to our vans demanding their 99s," said Omar Lamarti.

"It has been really good, the sun has been out and it has been incredibly busy. We couldn't have asked for more."

READ MORE: Royal Norfolk Show 2024 live updates

Ice cream man Steven, from Lamarti's Ice, at the Royal Norfolk Show. (Image: James Weeds) Mr Lamarti, whose father started the businesses in the late 1970s, said he had only slept three hours a night this week to prepare for the show.

"A lot of work has gone into organising all of this," he said. "But this is what it's all about. The weather has really been on our side and it's been a great opportunity to catch up after a slow start to the season.

"Let's hope we have another brilliant day of sunshine. We're fully stocked to make sure the ice creams keep coming."

Plenty of sunshine and ice cream at the first day of the Royal Norfolk Show. (Image: James Weeds)