Nothing beats a glass of fizz in the sunshine - so the Royal Norfolk Show has launched its own special cocktail to get visitors in the summer party spirit.

The county’s annual summer showcase returns to the Norfolk Showground this week on June 26 and 27.

And organisers have teamed up with East Anglian drinks firms Niche Cocktails and Bullards Gin to design the show's first dedicated cocktail - the “Summer Pudding Gin Fizz”.

Mark Nicholas, managing director of the Royal Norfolk Agricultural Association, said: “We are delighted to be launching the first-ever Royal Norfolk Show cocktail at this year’s event.

 “We have always worked closely with local producers to offer new and exciting experiences.

“Socialising is central to the overall show experience, with people from across Norfolk catching up with friends old and new, so the cocktail will be perfect for everyone to enjoy and share time together in the sunshine.” 

The drink, created by Niche Cocktails, is a blend of berries and Bullards’ award-winning Norfolk gin.

Rob Breakwell, chief executive of Niche Cocktails, said: “We’re honoured to be the ‘Royal Norfolk Show Cocktail’.

“We always loved the idea of making the perfect drink for summertime and this collaboration with Bullards is the perfect fit.

“We can’t wait to see visitors enjoying a can of Niche whilst visiting the many attractions the show has to offer."

Russell Evans, Bullards managing director, said it was the firm’s first ever ready-to-drink cocktail.

“This is a brilliant team effort which really sums up summer in a can,” he said.

“It’s been fantastic to work with another East Anglian drinks brand and we’re very excited to share this Summer Pudding Gin Fizz with Royal Norfolk Showgoers.”

The Royal Norfolk Show is the largest two-day agricultural show in the country. There will be 700 trade stands, more than 3,000 animals and a packed programme of Grand Ring entertainment.

For more information and tickets, see www.royalnorfolkshow.co.uk.