An award-winning Norfolk vineyard welcomes visitors from far and wide thanks to an array of diversification strategies.
Chet Valley Vineyard is located in Bergh Apton, near Loddon, and it produces a range of sparkling and still wines.
2023 marked its biggest-ever harvest of 32 tonnes of grapes from 20 acres of vines.
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Couple John and Bridget Hemmant own the business and events are a vital part of its success.
This includes street food evenings, with pizza and fizz on June 28 and mussels and wine on July 26 and August 16, wine-tasting tours and picnics.
New for 2024, they can host wedding receptions for up to 50 people and the site features a large upstairs wine hall with a balcony overlooking the vineyard.
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The site also boasts a dog-friendly holiday cottage called the Vine House that sleeps up to six people.
Mr Hemmant said: "Winemaking is a competitive market and you lose 30pc of your margin when you sell to trade, so it is important to develop activities on our site.
"It is also a great way to bring our customers onto the vineyard."
Book an experience at chetvineyard.co.uk
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