e-Velo electric bicycle store to open in Norwich's Royal Arcade

e-Velo is opening a new store in the Royal Arcade next month, selling a range of e-bikes from some of Europe's top brands.

The family-run business opened its first store in Halesworth, Suffolk, in 2015, and has become East Anglia's largest electric bicycle retailer, stocking more than 100 models and sizes.

e-Velo's second store will be in the former Langleys unit, which has been vacant since the toy shop moved further along the Royal Arcade opposite Marmalade.

e-Velo is set to open its second East Anglia store in the former Langleys unit in Norwich's Royal Arcade, which has been vacant since the toy shop moved opposite Marmalades café (Image: Denise Bradley)

Director Mark Watkins said: “We're very excited about opening our second shop in the Royal Arcade and are looking forward to offering our good value and excellent service to the people of Norwich. 

"As avid cyclists ourselves, our aim is to encourage people of all ages, especially those with reduced function, to be free to enjoy cycling without limitations.

"e-bikes are ideal for people of any age or experience to get active. They provide a boost for mental health and deliver benefits to the environment at the same time.”

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Mark Watkins, e-Velo director (Image: e-Velo)

e-Velo sells electric bicycles to suit all riders and budges, stocking e-bikes from industry leading brands like Scott, Bergamont and Haibike.

The store will stock a range of accessories suited to e-Bikes from pannier bags, to gloves and locks.

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e-Velo stocks over 100 models and sizes of electric bicycles - including Scott (Image: e-Velo)

Simon Ashdown, director of LPC1 Ltd, which manages the Royal Arcade, said: “It’s really good news to be able to welcome e-Velo to the Royal Arcade community.

"Having just celebrated its 125th anniversary, the timing is perfect to open a store that is completely different to anything else we have in the Arcade and to attract people in with a new proposition.

"We cannot wait for Mark and his team to open and expect that they will do great business being right in the heart of the city, where it is easy for people to pop in and find out what e-bike is right for them.”