With an array of mouth-watering morsels and gastronomic delights in the food courts and mobile catering units, the Royal Norfolk Show 2024 will whisk you away on a culinary journey like no other!
Read on to discover the food and drink selection at this year's show.
Adnams
Step into the Adnams Food and Drink Experience and immerse yourself in a world of great beer, brilliant spirits and fantastic wines.
Founded in Southwold in 1872, Adnams has been saying ‘cheers’ for 150 years, crafting authentic and well-loved beverages that champion local ingredients because, frankly, they’re the best.
“The Royal Norfolk Show is always a highlight of our event calendar,” said Matt Regan, Adnams events manager. “We love the atmosphere at the show: seeing thousands of people come together to enjoy and celebrate Norfolk and East Anglian life.”
This year, Adnams has two bars serving up a full range of drinks, including their iconic Ghost Ship ale and refreshing Copper House gin and tonic.
Inside the Food Hall, you can enjoy cask and keg beers and a selection of fine wines. On the showground, look out for the Adnams Beer Truck. “It’s a great place to meet up or take a well-earned rest in a deckchair,” said Matt.
But the experience doesn’t stop there! Head over to the Adnams Talks Stage to sample products and learn firsthand about food and drink production from the passionate members of the team.
“There’s always something new to try, so we will be offering samples of our latest products and reigniting your love of some longstanding favourites.”
Adnams will be sharing its rebranded beer range with visitors for the first time. “We worked with local artist Vanessa Sorboen, who lives in Norwich,” said Matt. “She has produced six beautiful oil paintings that move the story of our beers forward, while remaining true to their heritage and heart.”
For more information, visit adnams.co.uk
Mysabar
A collaboration between Lunar Stretch Tents and the Rumsey Wells pub, Mysabar was born during lockdown with the aim of creating an exceptional outdoor dining and drinking experience.
After launching at the Castle Gardens in Norwich as a pop-up, Mysabar was such a hit that it remained there for almost 18 months. The business has now evolved to have a presence at local events.
“Our aim is to bring premium-quality food and drink to beautiful locations with a fun and informal approach,” said co-founder Seth Malcot. “We have assembled 10 of the most innovative and exciting food businesses in Norfolk to create a genuinely exciting dining experience.”
Mysabar will offer dishes from The Bodega, Garden Kitchen, Rollin Embers, Churros and Chorizo, The Hen House, Moco Kitchen, Namaste, Pommarola Pizza, Christophes Crepes and more. Plus there will be a bar serving craft beer and ales, as well as premium wines from Defy.
“We are very excited about some of the unique menus that have been created especially for this event from the team behind Garden Kitchen, and some open fire cooking from Rollin Embers,” said Seth. “There will be space for people to sit, relax and enjoy really great food from some of Norfolk’s most exciting chefs, accompanied by a pint and DJs throughout the day.”
For more information, visit mysabar.co.uk
Jarrolds
Jarrolds independent department store has stood at the heart of Norwich and Norfolk for over 200 years.
The business champions artisan, locally-sourced produce throughout its instore restaurants and is excited to be bringing this love of food to the Royal Norfolk Show.
The pop-up eatery will be serving platters filled with cheeses, cured meats, antipasti and more.
“For 2024, we are excited to bring our much-loved hampers to the Royal Norfolk Show,” said Stephanie Crowe, head of brand marketing. “Offering a taste of Norfolk, the picnic hampers will be available for pickup from the Adnams Food and Drink Experience.
“The selection on offer has been curated by our buyer, Judith, and will include iconic and freshly discovered producers.”
Find Jarrolds at stand 50 in the Food Hall and at stand 322 next to the Grand Ring, where you can enjoy luxury platters, served with a range of perfectly paired wines.
For more information, visit jarrolds.co.uk
Bullards and Niche Cocktails
For this year’s Royal Norfolk Show, Niche Cocktails and Bullards have joined forces to create a one-of- a-kind cocktail that embodies the essence of summer.
With a rich history dating back to 1837, Bullards prides itself on crafting exceptional gin and spirits that capture the essence of Norfolk’s finest ingredients.
“Our collaboration with Niche Cocktails introduces our first ready-to-drink cocktail: The Royal Norfolk Show Summer Pudding Gin Fizz,” said Bullards brand experience manager Oliver Chapman.
“We always loved the idea of making the perfect drink for summertime,” added Niche Cocktails CEO Rob Breakwell. “The Royal Norfolk Show Summer Pudding Gin Fizz will be full of the taste of summer, with flavours of strawberry, raspberry and blackcurrant mixed with Bullard’s Gin and a lovely sparkle to lift the spirits.”
Crafted with Bullards’ new Summer Pudding Gin, what sets this cocktail apart is its unique infusion method, where sliced white bread is added to the distillation, resulting in rich cake-like flavours reminiscent of the beloved British summer pudding, as well as a blend of ripe berries and delicate hints of vanilla and spice.
“My favourite part of the Royal Norfolk Show is undoubtedly the atmosphere and the sense of community it brings,” said Oliver. “It’s a fantastic opportunity to connect with people from all walks of life, sample products and celebrate Norfolk’s rich heritage and traditions. The exhibitions, delicious food offerings, and exciting events make it a memorable experience for everyone involved.
“We look forward to welcoming you at the Royal Norfolk Show. Join us in raising a glass to craftsmanship, creativity and the spirit of Norfolk!”
For more information, visit bullardsspirits.co.uk and nichecocktails.co.uk
Canadeer
Canadeer is a small, family-run business producing a mouth-watering selection of five delicious flavours of jerky, all using sustainably sourced wild venison.
“Our recipes are derived from our Canadian relatives, but production is entirely Sussex based,” said co-founders Alex and Megan Napper. “We will be offering all five flavours of our wild venison jerky for purchase, with free tasters for those seasoned jerky junkies or those trying it for the first time.”
Come along, say hello and meet the team at stand 79 for some protein-rich snacks.
“We are new to the Royal Norfolk Show, but we have heard some fantastic things about it. We’re super excited to experience it firsthand!”
For more information, visit canadeer.co.uk
Simply Roasted Crisps
Simply Roasted Crisps are triple-cooked and always roasted, which means they have 50% less fat than your average fried crisp.
Whether you’re a crisp connoisseur, seasoned snacker or just curious about upping your crunch, Simply Roasted Crisps has just what you need – and at stand 58 at the Adnams Food and Drink Experience, you can sample to your heart’s desire.
“We’re here to change the crisps we eat, for the better, forever,” said customer service champion Juliet Mckenna. “That’s a big claim, but we believe we’ve found a better way to make crisps, with everything you want like taste, crunch and satisfaction, but with less of what you don’t want like calories, fat and salt.
“Come and see us!”
For more information, visit simplyroastedcrisps.co.uk
Brancaster Bay Shellfish
Thomas Large is a sixth-generation fisherman from Brancaster Staithe in north Norfolk specialising in Brancaster mussels.
The business supplies pubs and restaurants along the Norfolk coastline with the freshest mussels in a sustainable, carbon negative way.
In 2018, the business invested in a catering unit known as The Mussel Pod, which travels around the country during the summer months.
At the show, The Mussel Pod will be serving up moules mariniere, moule frites, Thai-style mussels and mussels cooked in local cider at Jubilee Food Court South. Each dish is cooked individually to ensure perfection for each customer.
“We are always happy to teach people how to cook mussels properly and get the best out of them,” said Thomas. “We can also chat about where our mussels have come from and the process of farming, so that customers can learn about the sustainability we create as a business.”
For more information, follow @brancasterbayshellfish
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