An initiative to produce 160 new wildflower meadows across the region is under way.

The project by Flagship Group housing association aims to create the sites near its properties, providing habitats for wildlife while giving people more access to nature.

Eastern Daily Press: Flagship Group is planning to create hundreds of new seasonal wildflower meadows, such as this, on its land over the next six years Flagship Group is planning to create hundreds of new seasonal wildflower meadows, such as this, on its land over the next six years (Image: Flagship Group)

Dan Salliss, from the company, said: “This is one of the biggest projects we’ve ever had.

"It’s about creating habitats for wildflowers, butterflies, bees and other insects, and providing cover for small animals.

"But this is also aimed at improving access to nature for people, which benefits their wellbeing.”

Some of the sites include: Ashfield Rd, in North Walsham; Bell Meadow in Hingham; Burnthouse Lane in Hethersett; and Fairview Road in North Walsham.

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Eastern Daily Press: Social housing company aims to create 160 wildflower meadows annually Social housing company aims to create 160 wildflower meadows annually (Image: Flagship Group)

People are invited to contribute their ideas and become a part of the project by emailing biodiversity@flagship-group.co.uk.