An application for an advertising banner has been rejected again in an ongoing saga between a city business and the council.
Dragon House, a commercial office building just off the Unthank Road roundabout, was told in February to remove the signage after applying for retrospective planning permission on the grounds of distracting drivers at the busy roundabout.
Owner of the site, Nathan Defew, took the decision to the national Planning Inspectorate but his appeal was also thrown out.
Another planning application was submitted on March 8, looking to have the advertising banner up until February 28, 2029, but this has also been refused.
A city council's decision notice was issued on Tuesday, stating: "The site has recently been subject to a planning enforcement case that was rejected at appeal on highway safety and conservation area amenity grounds.
"This new application is not materially different to the application that was refused at appeal, other than a reduction in the width of the proposed banner.
READ MORE: Post Office minister agrees to look at case of jailed Norwich sub-postmaster
"For this reason, a refusal is recommended because the banner advert would continue to face onto a busy roundabout, where drivers would have to contend with reading an advertisement when circulating the junction, when their attention is required to navigate the roundabout.
"It's considered this advert could lead to conditions that aren't conducive to road safety - in that a driver could be distracted."
READ MORE: Super hero seen patrolling city streets as part of UK-wide campaign
The council decision comes despite the approval of other high-profile advertising boards near busy roads - some of which are electronic.
Green councillor Josh Worley previously hit out at City Hall over "obnoxious" large digital screens in Koblenz Avenue being allowed.
The displays are located outside the Big Yellow Self Storage site, near Carrow Road stadium, and face one of the main routes into the city.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereLast Updated:
Report this comment Cancel