When Stoke Ferry was named as Britain's best neighbourhood in a national competition, there was little doubt as to the source of its success.
The community, near Downham Market, received the accolade this month in recognition of its efforts to save its last surviving pub, the Blue Bell.
Just under two years ago, the pub reopened after a successful campaign to raise the funds to buy and refurbish the property on Lynn Road.
Some 400 people bought shares - including broadcaster Stephen Fry - in a community benefit society.
They beat off property developers who wanted to turn the pub, which pulled its first pint in 1795, into housing, after having it declared an asset of community value before buying it for £275,000.
HEART OF THE VILLAGE
Now refurbished and run largely by volunteers, it hosts everything from an over-60s lunch club to games nights, gigs, barbecues, theme nights, quizzes and crib.
"We're out of the way here so we have to work hard to keep it open," said Debbie Edwards, one of the 35-strong group who give up their time to run the Blue Bell.
"We have to constantly come up with ideas but it's a passion for us.
"You need the community, but the last three years have shown how much we needed something like this."
Retired headteacher Mrs Edwards, 67, moved to the village with her husband Ray 10 years ago from London.
“I hated my first year living here, not knowing anyone, but now I wouldn’t change it for anything," she said.
"I’ve met so many people from different backgrounds, with different stories, that I wouldn’t have met if it wasn’t for the Blue Bell.
"You learn things about people and find things you have in common – it’s really pulled everyone together.”
OVERCOMING NEGATIVITY
Fellow volunteer Jo Collins, 61, a semi-retired HR consultant who has lived in the village 20 years said: "It would have been a real shame if it had closed. It's become a real community hub."
Jim McNeill was one of driving forces of the campaign to save the Blue Bell, organising a public meeting in February 2020 that was attended by 85 people - just under a fifth of the village's population.
"There was some enthusiasm and some negativity," he said. "Some people have now come up to us since and said: 'I never thought this would work - I eat my words.
"We were hopeful, enthusiastic, but at the same time the village bought the pub and if it didn't work out it would still be owned by the shareholders, so they'd have been repaid. In a sense the village couldn't lose."
'IT'S PUT AN ENERGY BACK IN THE VILLAGE'
Mr McNeill said he interviewed villagers after the pub had been open for a year to ask them what they thought of it.
"They said they knew their neighbour before and that was it," he said. "Now they say they walk down the street and everybody says hello.
"It's put an energy back into the village which has benefitted everybody."
Three friends who live several miles apart were enjoying the two course menu at the over-60s lunch club on Thursday.
"We used to go to a different place but as soon as we found this place we've come back every week," said pensioner Angela Short, 77, from Hockwold.
"We like the atmosphere and it's really good food."
Friend June Maltby, 90, from Downham Market, said: "It's very nice and they're very helpful to me because I'm getting a bit old.
"The village people have taken it over and they're doing very well."
Ann Flack, 80, from Marham, added: "It's the atmosphere here, everyone's so friendly."
Factory worker Dave Robinson, 43, who had popped in for a lunchtime pint, said: "It's risen from the ashes, from a derelict building to supporting the community.
"It's done more to rebuild this community than anything."
Mrs Edwards was scribbling away in a quiet corner as the bar filled with diners tucking in to two courses and tea for £9.50.
"I'm just getting the Mexican evening together," she said. "So we'll have 50 people in here eating Mexican food and making a lot of noise I expect."
TIMELINE OF A TURNAROUND
2018
March - Blue Bell closes because of lack of trade
2019
May - Parish council expresses concern over continued closure
July - Developers buy the pub
October - They apply to turn it into housing
December - The application is refused
2020
September - an appeal is turned down; Save the Blue Bell Group receive £2,500 in seed funding
November - another planning application for change of use is turned down; shares in the community enterprise go on sale
2021
June - villagers buy the pub
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here