A new Morrisons store has opened on a busy road into a Norfolk market town.

The Morrisons Daily has launched today in Nicholson's forecourt in Stalham.

The new deal has allowed the Yarmouth Road shop to double in size with a fresh look and a range of new products.

Eastern Daily Press: The Nicholsons site in Yarmouth Road in StalhamThe Nicholsons site in Yarmouth Road in Stalham (Image: Nicholsons)Eastern Daily Press: The shop has doubled in size after converting to a MorrisonsThe shop has doubled in size after converting to a Morrisons (Image: Nicholsons)

It will now have hot food to takeaway and a selection of fresh fruit and vegetables. 

The forecourt is also expecting to add a Pret Express coffee machine.

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It comes after the business underwent a rebrand when Tim and Sarah Nicholson took over the firm in 2018.

Mrs Nicholson, managing director, said: “We’re excited to bring more choice and value to shoppers in Stalham.

Eastern Daily Press: Nicholsons was founded in 1938 as a threshing machine contractor before opening the petrol station in the 1950sNicholsons was founded in 1938 as a threshing machine contractor before opening the petrol station in the 1950s (Image: Nicholsons)

 "We are delighted to see so much enthusiasm and support in the local community for this new development.”

The business has been serving Stalham for more than 80 years after starting life as a threshing machine contractor before Jimmy Nicholson opened the petrol station in the 1950s.