Recent wet weather has allowed an invasive species of plant to thrive "well ahead" of its usual growing season, experts have warned.
Japanese knotweed is native to East Asia and was introduced to the UK in the 1800s where it has since spread out of control.
It can grow up to four inches a day and forms dense thickets which can kill native plant species, making it particularly harmful to the flora of the Norfolk Broads.
And following one of the wettest Februarys on record and higher-than-average temperatures, the weed has seen a boom in reported sightings.
READ MORE: New film sheds light on devastating impact of erosion in Norfolk village
Daniel Docking, a technical manager for the Property Care Association's Invasive Weed Control Group, said: "We can still expect late-season frosts and dry weather in March and April but Japanese knotweed has already started to establish itself.
The plant's resilience will mean it is in a strong position to thrive even as the temperature drops again and other plants slow their growth.
"Japanese knotweed will be largely unaffected by these changes, however, and that means it has more opportunities to spread and start to dominate environments."
READ MORE: Famous Cromer cliff goats form 'happy little herd' at new home
People in Norfolk are being urged to report any sightings of the plant to relevant authorities which include the Norfolk Non-native Species Initiative and the Broads Authority.
The plant is identified by "distinctive" red stems and bamboo-like appearance. It can grow up to 8ft tall and its roots can reach as wide as 28ft.
Mr Docking added that if Japanese knotweed is found on private land, the landowner must take the necessary steps to prevent its further growth as defined by the law.
Tackling its spread costs the UK nearly £250 million a year, according to invasive plant specialists Environet, with an estimated 5pc of homes affected across the UK.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here