High Street chain The Body Shop is reportedly set to appoint administrators, placing jobs and stores in Norfolk at risk.
The retailer, which has stores in Norwich and King's Lynn, is under threat after it was revealed administrators are close to being appointed by the owner Aurelius.
Sky News reports FRP Advisory are to handle the insolvency process, despite the owner having only purchased the brand in November.
It is reported that a "significant" chunk of The Body Shop stores across the country are at risk of closure.
An estimated 10,000 people are employed by the retailer across the globe.
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