An extraordinary council meeting is being held to discuss plans for a seafront hotel and restaurant.
An as-yet un-named developer has submitted plans to build the complex on what is currently a car park above a gift shop and a cafe on Marine Parade South, beside the Prom at Hunstanton.
A decision from West Norfolk council is expected later this year. While the borough's planning committee will decide whether the scheme gets the go-ahead, Hunstanton Town Council will be asked for its view as a consultee.
The full town council is meeting at the resort's town hall tonight (6pm) to discuss the plans after a public question and answer session.
A statement from Strata Architects says the building will have a "spectacular" terrace with "unrivalled views out to The Wash", while its nine hotel suites will all have their own balconies offering "sea views from every room".
It says the proposals will create "a high quality hotel development that has been designed to suit modern needs" and "a new focal point" for the Promenade.
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So far, there have been eight objections on West Norfolk's planning portal.
Graham Edwards said: "A more unsuitable place for this development would be hard to find. As a frequent visitor to wonderful Sunny Hunny I feel this eyesore would ruin the look and feel of the sea front."
Gillian Keightley, who lives opposite the site, added: "We originally purchased the flat because of its beautiful sea views and location. The proposed development would not only majorly affect and spoil the views but affect our welfare in general."
Planning officers have previously warned the proposals were "likely to be refused".
They said surrounding heritage buildings are three storeys or less and a five-storey building would "differ considerably" from those around it and "cause harm to key views".
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