A town discount store will be shutting down.

The Original Factory Shop in Diss will be closing its doors after more than 10 years in Victoria Road.

A spokesman for the store said: "Despite our best efforts to secure the future of The Original Factory Shop in Diss, sadly the decision was taken out of our hands to keep the store open.

"We have been consulting with colleagues and are working hard to support all of those affected. 

"We’d like to thank all our customers for their support and look forward to welcoming them at any of six stores located within 20 miles."

READ MORE: Two major retailers close in Norwich shopping centre

The department store has nearly 200 branches across the UK and sells clothing, toys, homeware and discounted branded items. 

It has been trading in the town since 2012 and is one of many branches across the county including those in Fakenham, Cromer, and Dereham.

A new store recently opened in Church Street in Attleborough. 

The Original Factory Shop is unable to confirm an official closing date for its Diss branch at this stage.