A fast-growing crisps brand located on the outskirts of Norwich is making a big impact on the snack market.

Simply Roasted launched in June 2021 and production is based at Little Melton Food Park, near Hethersett. 

It produces skin-on crisps that have 50pc less fat than traditional fried crisps and they also have less salt and 99 calories or less per serving.

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The flavours are sea salt, sea salt and cider vinegar, mature cheddar and red onion, black truffle and duck and hoisin.

Eastern Daily Press: Simply Roasted crisps have 50pc less fat than traditional fried crispsSimply Roasted crisps have 50pc less fat than traditional fried crisps (Image: Simply Roasted)

The crisps are available to order for delivery through its website simplyroastedcrisps.co.uk and they are also stocked at major retailers and food outlets such as Waitrose, Whole Foods and Wasabi. 

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Juliet McKenna, customer service champion at Simply Roasted, said: "Focused on crafting healthier crisps without compromising on taste, our journey started with an innovative approach to crisp technology.

"We focus on all-natural ingredients with minimal processing, no additives, vegan and gluten-free, but ultimately driven by flavour and quality.

"Our future focuses on expanding our range of flavours with a new one coming in February - we aim to be the future of snacking."