A Norwich pub is serving pub a new ale in honour of its long-serving owner. 

The Ribs of Beef is introducing a new version of the Rib Cracker ale in celebration of Roger Cawdron, who has been working in pubs around the city for 60 years. 

The beer will be on tap in time for Norwich Beer Festival which will be taking place from October 23 to October 28. 

Mr Cawdron, who has been the owner of the Ribs of Beef for 40 years, pulled his first pint at the Kings Arms on Botolph Street in 1962. 

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He said: "It's amazing how the trade has changed over the years and I've survived it all. 

"I've always supported real ale and at one time Norwich was a bit of a desert for it."

The beer is a 5% premium amber bitter and is a modern take on an old recipe. 

Mr Cawdron added: "The last 60 years in the industry have been hard work, it's nice to have a brew to mark the occasion."

The Rib Cracker will remain on tap at the Ribs of Beef in Wensum Street for the foreseeable future after the beer festival.