A new fashion destination hub is coming to a supermarket near Norwich. 

Sainsbury's Longwater is one of just nine stores across the country to introduce a new selection of fashion brands in-store. 

At least four more clothing brands will now be available alongside the Tu clothing range. 

These include Simply Be, Fingery, Vogue Williams for Little Mistress, Thought, and Burgs and Brakeburn. 

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Sainsbury's Longwater will introduce the new fashion ranges alongside stores in Colchester, Dartford and Birmingham. 

Christine Kasoulis, Sainsbury’s clothing business unit director, said: "We’re proud to be collaborating with so many brilliant partners that align with our values.

"We hope it will introduce new customers to our stylish Tu clothing range while giving our existing customers even more variety, whenever and however they choose to shop with us.”